Bolt Structures
From rank #13 to rank #2
Went from rank #13 to rank #2 in the 10 miles around their business
Generated an extra 5 calls in the first month
Bolt Structures' Case Study Overview
Bolt Structures is a client of mine who started working with us in August 2025. For context, they're a structural Engineer based in Harrow, London. Zeshan, the owner of Boltstructures came to me looking to rank higher on Google. Naturally, I obliged, we began working together and I ran an initial report to determine where he stood in Google's rankings...
Strategy
From this report, I could see that for the 10 miles around his business he was coming up 13th when people searched for a "structural engineer near me". This is not good. For context, businesses in the top 3 results get 80% of the clicks, so if you're not there, clients most likely won't find you.
It's not all bad news though, in most cases climbing up Google's ranking isn't too difficult. Google really wants to see a few things on any website, so if you can lay those out nicely, Google will most definitely reward you.
The first thing we worked on was optimising his Google Business Profile (GBP). In case you don't know, that's the part of Google that shows company's reviews, general information and location. It looks like this:
If you're aware of one thing, ranking higher on Google can be an absolute cake-walk. Google can't see ; even if you have the most beautiful website in the world, if it's formatted incorrectly Google will still rank it as if its garbage.
That's why the very first optimisations I made were to systematically go through his page and add all of his services, updated opening hours and add all the additional categories that best describe his business.
The point of all this is to allow Google to get a better understanding of their page so their algorithm feels more confident in them and therefore rank them higher. These 3 changes are only a short excerpt of all the of the changes I made. In the end I ended up making over 60 changes to their GBP alone.
I won't bore you with the technical jargon but after optimising their Google Business Profile, their website was next and the optimisations were quite similar. In general, the main thing you want to do with SEO is make your website readable for Google. For example changing your headline (the biggest text at the start of your website) to a description of what service you do and where, will help Google understand what you do better and they'll rank you higher for it.
The Results
After only 2 months of working with us, Bolt Structures is now ranking in the top 3 in the 10 miles around their business.
This resulted in an extra 5 people calling his business in both August and September, as well as 78% more people clicking on his website in August compared to July.
Now of course, there's a lot we can do from here to start expanding this area to 15 miles and then 20 miles and we're doing that right now, so look out for an upcoming blog about the topic.
However, if you'd like to get similar results and rank your business in the top 3 in YOUR local area, then contact me by filling out the form below. Alternatively, you can contact me here.