How to run meta ads for your business in 2025

Whether you've been in the business game for years or you're just starting out, getting more clients or sales is probably the number one thing on your mind.

The problem comes when you actually try to do it, in 2025 there are five thousand different marketing strategies to choose from and millions of "successful businessmen" trying to sell you a course, so it's hard to know what actually works.

As a general rule, you want to pick a way of marketing where you can get in front of your ideal customer (people who need your product or service) as frequently as possible.

That's why I personally really like using meta advertising. Meta is the new name for Facebook & Instagram and the reason I like it is the fact that 2.3 BILLION people use meta everyday.

That means that the chance of there being someone looking for your product or service being on meta is basically guaranteed.

Okay, Meta's Great... But how do you actually get clients?

We've established that billions of people use meta everyday which is great, but that causes another problem in itself...

Since there are so many people, how do you target the right person?

First things first, you want to avoid the major trap with facebook and instagram - boosted posts. Whenever you post something on social media, you'll get prompted to "boost" the post as a sort of mini advertisement.

Facebook and Instagram will tell you that boosting your post will get you x amount of clicks and y amount of views and it seems really tempting to get a bunch of views by clicking one button.

The harsh truth is that it's really not that easy, if it took pressing one button to generate a bunch of sales, everyone would be millionaires.

What you should do instead - how to target the right audience

You want to avoid the boosted posts and go straight to the meta ads manager, it'll look a bit complicated at first but it's more simple than you think once you take it one step at a time.

Step one - Campaign Objective

When you open up the ads manager and start a campaign, you'll be prompted with the option to choose your campaign objective - that's basically what you want the campaign to do.

So, if you want the ad to generate sales, or get people to fill out a form and get in contact with you.

The tricky part is that they'll all look vaguely similar - you might assume that getting traffic to your website will generate sales, so what's the difference between a sales campaign and a traffic campaign?

As a general rule of thumb you want to completely avoid anything that's not a sales or lead campaign, meta will optimise your ad to get more of whatever you set the campaign objective to be.

So if you set a traffic campaign, you'll get swarmed with a bunch of low quality visitors who come onto your website but don't have the money or intention to actually convert.

Step two - Picking the target audience

Now you know the objective of your campaign, you have to decide who you're going to target.

Making an advert that goes out to 2.3 Billion people will be incredibly expensive and inefficient, instead we want to target the specific people who want your product or service.

Facebook and Instagram have a tonne of information about us and that's why they're such a great place to advertise on.

You're able to target people in really really specific demographics, I did some work for a dentist and was tasked with getting them more patients in a new practice they opened.

I thought about who would sign up to a new dentist and thought that people who have moved to the area recently would be a great match (if you've moved to the area recently, you probably don't have a dentist).

I looked through the options and I was able to target people who have recently moved to the area.

So if you're looking to get more clients for your business - you want to take a minute to get in your potential customer's shoes and think about what they want.

From there, you can look to target the right people.

Step three - optimisation

After a week or so, your ads will have been running for a while and there will be a long list of results - like how many clicks you get and how much it costs you to get a lead.

From there, you can make continuous small changes to your ad and try increase all of your metrics like the amount of clicks.

That's the basics covered and you've now got what it takes to start running your first successful campaign.

If this still sounds confusing or you don't have time to implement this all yourself, you can get in contact with me here and we'll sky rocket your marketing.

Otherwise,

Bye for now - Ryan Tait