The Best Digital Marketing Strategies 2025 | Tait Marketing

Facebook advertising, Google ads, SEO. If you're running a business, you've probably heard these terms floating around.

"SEO is the best way to grow your business."

"Meta ads are the best and ONLY way".

All of these options can be great but it's hard to know what's the right option for you when every "instagram guru" is telling you that their way is the best and only way you should market your business.

The good news is you don't need to buy a course or spend 4 years getting a marketing degree, in this article I'll go over the top 5 best marketing strategies for 2025.

Email Marketing

As technology gets more advanced and we have a.i tools to do x, you might think the more traditional forms of marketing are less useful.

The thing is, it's actually the opposite. The traditional forms of marketing are more effective than ever, email marketing being one of the best examples of this.

Ever visited a website and been prompted to join their newsletter?

Businesses don't do this for fun, or to build a community, they do it because it makes them thousands.

But How Does Email Marketing Make Money?

To understand why and how sending out emails can make businesses thousands, you first need to get an understanding of what the biggest problem businesses face in 2025.

Being remembered.

With the internet people can find 100 other businesses offering the same thing as you with one Google search.

So How Do You Get Customers To Remember You?

On average, people check their emails 20 times a day.

By sending out quality emails, that people actually want to receive, you're able to remind people of your business time and time again.

What Businesses Are Best For Email Marketing?

Emails work the best for businesses that have a customers coming back regularly, businesses like dentists, beauty clinics and hair salons.

Spamming your customers with a bunch of emails will land you in junk mail, but if you do it right you can have people happy and excited to read your emails.

Sending out exclusive offers or giving people extra info can help customers trust you as well as give them subtle hints to buy now.

Meta (Facebook & Instagram) Advertising

2.3 Billion people use facebook and instagram everyday.

Consider you daily routine, if you're like most people, you probably wake up, check your phone and scroll social media, this means that your customers are most likely doing the same thing.

That means with a good ad, targeting the right people you can get in front of hundreds of thousands of people, for relative pennies.

Whether you're looking to generate leads, get sales or drive people to your website, social media is a great place to start.

How To Know If Meta Advertising Is For You? | Digital Marketing Strategies 2025

It really comes down to one thing, transaction size.

As you start to sell more and more expensive products or services, people usually need longer to make a decision.

This doesn't come into play until you're selling things over £1,000 and once you get past that threshold, meta advertising becomes more complicated, it's less about getting people to buy today and more about getting people to get in contact with you.

If you're selling high ticket services (things above 1k) meta ads definitely work, but it does get more complicated, if it's your first time you might want to consider other options or hire a professional.

Google Ads

If your business sells services or products above £1,000, let's say a builder or an estate agent, Google ads will be your best friend.

Billions of people use Google everyday and thousands of them use google to find a builder or a house for sale in the area they want to move to.

If you've ever tried coming up on the top of Google, you've probably seen the thousands of things you have to do to increase your website's "visability".

A wise woman once said "aint nobody got time for dattttt!"

We're business owners, we don't have time to be learning the ins and outs of the Google search engine.

That's why Google ads are awesome, by just spending a bit of money you're able to forcefully stick yourself at the top of Google.

That's what the little "sponsored" sign means when you're searching for things on Google.

So let's use a builders as an example, a great way of getting more clients would be by paying to rank no.1 when anyone searches for "a builder near me"

What Businesses Should Use Google Advertising?

In general, anyone can use Google advertising, but depending on your business, Google ads can be pretty expensive.

Selling a house can bring an estate agent in 10k, so don't expect to pay 5p and rank no.1 on Google.

But in general if you're running a business where people often need more information before buying or getting on contact with you, Google ads can be a great option.

SEO

Search Engine Optimisation or SEO is very similar to Google Advertising, it's essentially tailoring your website so it comes up naturally on the top of Google.

Now, if anyone near you is paying for Google ads, they'll appear above you, but it can be a great alternative for people who don't want to break the bank on Google ads.

That being said, it's also a great addition to have when running a Google ads campaign as you'll be able to rank higher for more different types of searches.

If you have no experience in SEO I would shy away from this one as it takes a while to learn and the results take a few months to come in.

Conclusion | What's the best digital marketing strategy?

I've laid out the best digital marketing strategies for 2025, but don't get mistaken a great marketing campaign doesn't just take one strategy and work with that, they combine them all together.

Your facebook ads lead to your website which gets people to sign up to your newsletter.

If you want personalised guidance on the best and fastest way you can grow your business, you can book a one on one call with me, for free, and I'll give you a free marketing audit.

You can book your free marketing consultation here.

Otherwise,

Bye for now, Ryan