How To Get Better Quality Leads On Facebook Ads

Whether you've tried running them yourself, or you've hired someone else to get you leads on Facebook, one of the biggest problems any business runs into is dealing with time wasters.

People window shopping, people from the opposite side of the world who randomly press the contact button and people shopping around, you know the deal.

In life and business especially, time is money and many of us don't have the time to spend hours speaking and sifting through crappy leads to find a good one.

Luckily for us though, there is a way to sift out time wasters before they ever get in contact with you.

So how do you get rid of time wasters?

The first step is understanding the mind frame of the people looking to waste your time. They're either someone with a limited budget, looking around comparing prices to find the crappiest cheapest thing possible.

Or they're some bored gen z on their phone looking to "have some fun" by filling out your contact form.

You know what the thing these 2 types of people have in common is?

Low effort.

Someone looking to waste your time by filling out a contact form isn't going to spend more than 37 seconds filling out your stuff, and the same is applicable for price shoppers.

So how do we get rid of the sh*tty leads while not driving away the good ones with 56 page contact forms?

Information Is King

On the flip side, if we try get in the minds of your potential customers, we again get 2 types of people.

Lookers and Buyers.

A buyer is someone looking to buy RIGHT NOW, they've done their research and are now looking for someone to buy from.

The problem is as you start to sell higher and higher ticket goods, less of these people exist. People normally want to have a look, or do some research before spending big.

That brings us onto the second type of persoon, the looker. They vaguely know what they want to buy, but want to do some research, look at your reviews etc. before making the final decision.

So how can we change our ads in a way which attracts these people and sifts out time wasters?

The 2 step method | The solution to bad quality leads.

Step1:

What we want to do is offer some sort of free information, this could be a free guide or digital estimate.

From their we can collect the email addresses of all the people who sign up, and just like that we'll have a full list of people interested in our product or service.

And at the same time, we sift out people looking to waste time, as people looking to waste your time won't bother to read your whole guide just to get your contact details at the bottom.

But how do we get the lookers to convert.

The people looking to buy today will read the guide, notice you're an expert and buy today.

But how do we convert the people who need a bit more information?

That's where the email list we made comes into play.

Step 2: Follow Up

We use the email list to send regular updates, helpful tips and subtle reminders to get in contact with you.

This way, we build trust with our potential customers before they even ring the phone. You get to imprint yourselves on them.

First impressions are everything and providing constant value will make you the expert in the minds of all your leads.

Now you don't have to send out the emails yourself, that will get tiresome after you get a sizeable list. We want to use an automatic email system, you can find those online for fairly cheap.

If you need any more help with 2 step advertising you can fill out the form here and I'll give you a free marketing consultation.

Otherwise by for now,

Ryan